Artificial intelligence (AI) tools such as ChatGPT, Google Gemini, and Microsoft Copilot can be used in a business setting to generate text that is unique, thorough, and highly effective at communication. In response to your written prompts describing what you require, these tools can quickly summarize information, generate ideas, solve problems, participate in conversations, and engage in a wide range of other purposes, enabling you to save time and money designing and developing text-based content. In order to achieve these goals, you must learn how to tell AI tools what you want in the right ways through prompt engineering.

This course teaches how to create well-structured instructions for Generative AI tools that generate usable results.  Along the way, participants will learn about key ethical and business factors that need to be considered when using AI-generated content.

LEARNING OBJECTIVES

Participants will gain practical skills to:

• Select and use a generative AI tool to create text from prompts.
• Use prompt-engineering techniques to optimize text generation for your specific needs.
• Implement text generation in a business setting.
   

WHO SHOULD ATTEND

This course is designed for people who want to develop the skills needed to put generative AI-based text-generation tools to work in their own tasks and workflows.

PREREQUISITE

To ensure your success in this course, you should have at least a basic understanding of computers and other electronic devices used in business. You should be comfortable using web browsers and Internet search engines. Each student will need a computer with an Internet connection and a web browser.

MATERIALS

Participants will receive a workbook containing copies of all course slides, case studies and handouts.

WHAT YOU WILL LEARN