Bringing together two training companies leading in their respective fields, Procept Associates Ltd. has acquired 100% of the shares in TidalShift Inc.

“What first attracted us to TidalShift was its Organizational Lift ModelTM,” says Kevin Aguanno, President of Procept. “This model focuses on developing understanding, skills and behaviours in three areas of competency that underpin any organization’s ability to move ahead, allowing it to be adaptive, effective, and cohesive. We found that this comprehensive model well described the needs of our clients and provided a framework for improving their performance. Through this acquisition, Procept now has a structured way of moving from being a transactional training provider to becoming a strategic partner in achieving long-term performance improvements for our clients.”

Noting the strong synergies between the two organizations, TidalShift co-founder Catherine Daw notes: “Procept’s position in the marketplace as Canada’s premiere project management training provider fits well with TidalShift’s Organizational Lift Model. We plan on leveraging Procept’s deep catalogue of offerings in this area to bolster the organizational effectiveness portion of our model. I see tremendous benefits for our clients by leveraging the combined strengths of our two organizations.”

Kevin Aguanno also commented on the strategic nature of the acquisition: “In recent years, the standards bodies and thought leaders of the project management profession have noted the growing importance of soft skills training for project leaders. In addition, there has been growing demand for benefits realization – projects need to deliver results – so change management skills are now highly sought after. TidalShift brings strong capabilities in these two strategic areas to the Procept team. We believe that the combination of these two organizations will position us well to meet the changing needs of our clients.”

While their back-office functions will merge, the two companies will continue to operate and deliver under their own brands, selling the combined offerings of the two organizations to their clients.


Based in Toronto, Ontario, Procept Associates Ltd. is an international training and consulting company with offices across Canada, in the USA, in Switzerland, and with franchises in Africa. Procept is best well known as a pioneer in project management, business analysis and IT service management training and consulting. Procept and its subsidiaries have trained over 1 million people in over 17,000 organizations since 1965 making it one of the oldest adult training providers in the world. Find out more at


TidalShift Inc. (formerly SPM Learning Ltd., the training division spun off the SPM Group Ltd. in 2010) is a leader in leadership and team development, and change management training and consulting. TidalShift has won several international awards for its work including Continuing Education Provider of the Year from the Project Management Institute and the Gold Level award from the Institute for Performance and Learning (formerly Canadian Society for Training and Development). Find out more at