Introduction to Generative AI for Business Professionals

Introduction to Generative AI for Business Professionals

Offers business professionals with the ability to describe the fundamentals of AI and generative AI; generate text, code, images, video, and audio using generative AI; identify the challenges of generative AI; and implement organizational strategies for generative AI.

This course equips professionals with the knowledge to leverage generative AI technologies in their workplace. This course covers key concepts around how generative AI systems work, including the basics of machine learning models and Natural language processing. It also highlights practical applications such as content creation and process automation. Organizations adopt this knowledge to drive innovation, enhance efficiency, and maintain competitive advantage by automating complex tasks and generating insights from large data sets. Tailored to non-technical business leaders, this course is crucial for strategic decision-making and knowing how to best implement AI-driven solutions.

LEARNING OBJECTIVES

Participants will gain practical skills to:

  • Describe what generative AI is and how it relates to and can benefit business functions.
  • Identify potential risks and challenges of implementing generative AI in an organization.
  • Develop a milestone plan of key steps and becoming a generative AI–driven organization.
     

WHO SHOULD ATTEND

This course is primarily designed for business leaders, consultants, product and project managers, and other decision makers who are interested in growing the business by leveraging the power of generative AI. Other business professionals who wish to explore generative AI solutions are also candidates for this course.

PREREQUISITE

There is no pre-requisite for this course.


MATERIALS

Participants will receive a workbook containing copies of all course slides, case studies and handouts.

WHAT YOU WILL LEARN

Lesson 1:  AI Fundamentals
  • AI terms and concepts
  • Generative AI terms and concepts
     
Lesson 2: Solving Business Problems with AI-Generated Content
  • Generating text using AI
  • Generating code using AI (*optional topic*)
  • Generating images and video using AI
  • Generating audio using AI
     
Lesson 3: Generative AI Challenges
  • Shortcomings
  • Ethical risks
  • Business concerns
     
Lesson 4: Business Strategies for Implementation
  • Best practices for implementation
  • Measuring and evaluating results